June 26, 2013 – On a bright sunny Saturday the week after school has ended, the last place you would expect to see young children happily bouncing in at 8:00am would be at school. However, on June 22, 25 music students from partner schools of Education Through Music-Los Angeles (ETM-LA) - a 501(c)3 non-profit organization dedicated to providing music in disadvantaged schools as part of the core curriculum - brought their big smiles and musical instruments. The reason? The children were the young stars to be featured on this big day of production and filming by Women In Film (WIF) in Education Through Music-Los Angeles’ first PSA.
The St. Sebastian School was transformed into a production set - complete with lighting, cameras, make-up and wardrobe, and an incredible crew and team of about 30 members and volunteers from Women In Film. The first filmed scene was familiar to the students – music class playing through scales, rhythmic exercises like “Pepperoni Pizza” and “My Country Tis of Thee” with their instructor, Nicole Elliott. Other scenes included a general music class with recorder playing and showing the children playing outside on the playground. An incoming 5th grade ETM-LA student was chosen by WIF to be prominently featured due to his strong motivation in school through music. “Music makes me confident,” he says, “and I like trying new things.” When asked about how it felt to be part of the PSA, he shared, “This PSA is like a new journey! The crew is fantastic – they’re funny and nice!”
WIF was ecstatic to work with ETM-LA to produce their PSA. “We believe in ETM-LA's mission, to inspire the children with an opportunity to experience the world of making music. The WIF filmmakers are proud to play their part in expressing to the world the strength behind this program, through the power of the Public Service Announcement. It's our small gift to a lifetime of tomorrow's virtuoso," shares Chairwoman of the Women In Film/LA PSA Production Program, Bonnie Spence.
ETM-LA Board Member, Matthew White, stopped by to check out the production. "We are very grateful to Women In Film for partnering with [us]. This PSA is an important piece to raise public awareness regarding the need for quality music education in Los Angeles schools, and ETM-LA's role in providing a solution to create systemic change," says White.
Education Through Music-Los Angeles was founded in 2006 with the mission to provide music education in disadvantaged schools as part of the core curriculum for every child in order to enhance students’ academic achievement and creative and overall development. In their 7th year, they have grown to serve 12 schools and over 5,500 children. http://www.etmla.org
Women In Film’s award-winning PSA Production Program produces and distributes broadcast-quality public service announcements on issues impacting the lives of women and children. Serving the arts, education, health and social service communities, the PSA Production Program is the first and largest charitable production program that grants pro bono PSAs for 501 (c) 3 nonprofit organizations. http://www.wif.org/psa